Midnight Oil is a national, black empowered, brand activation, experiential marketing and communications agency.

Our Mission:

“To activate the promotion, awareness, brand and successful sale of our clients’ and services throughout their designated channels to their customers and in turn meet and exceed their strategic marketing objectives.”

Passion
Midnight Oil’s “passion is the infinite sign of commitment” epitomizes each and every activation we undertake on behalf of your brand. Midnight Oil lives, breathes and sleeps each and every brand we have influence over.

People
Midnight Oil is a group of dynamic individuals with a true

understanding of channel and consumer marketing, based

on over 3 decades of experiences in the “trenches”,

and we remain focused in the creation of unique brand

execution strategies and the activation thereof.

Practical
Midnight Oil’s extensive channel marketing reach allows

practical application of concepts and strategies within

each individual channel and environment. We thus

develop channel specific activation opportunities to

maximize target market brand penetration.

Pertinent
Relevant communication aimed at specific target markets

ensures your brand’s consumer is not only receiving your

brand message, but also understanding it, thus effectively

influencing their positive purchase decision.

Fact: Brand activation enables a modification in

consumer behaviour & attitude through channel

interaction that will directly increase sales.