Midnight Oil utilises a wide range of technological tools, selected and combined according to individual campaign needs. These techno tools are adopted as both “campaign call to action” media and Agency analysis and reporting media, in order to not only achieve each brand’s strategic campaign objectives, but to also give continuous, accurate and holistic feedback both during and after each campaign.

Campaign Tools

- SMS platform – in-house W.A.S.P. compliant
- E-mail– viral and direct marketing
- Competition database systems - various

Reporting

Sales data Pricing data
Brand Reach – quantitative reach
Brand Interactive Reach – qualitative one-on-one reach
Brand Psychology - consumer and channel insights
Competitor data
Visual data - photography and video
SMS Update data
Online reporting
Static reporting