Technology

Midnight Oil utilises a wide range of technological tools, selected and combined according to individual campaign needs. These techno tools are adopted as both “campaign call to action” media and Agency analysis and reporting media, in order to not only achieve each brand’s strategic campaign objectives, but to also give continuous, accurate and holistic feedback both during and after each campaign. Campaign Tools - SMS platform – in-house W.A.S.P. accredited - Web & E-mail – viral and direct marketing - Competition database systems - various Activation Analysis Sales data Pricing data Brand Reach – quantitative reach Brand Interactive Reach – qualitative one-on-one reach Brand Psychology - consumer and channel insights Competitor data Visual data - photography and video SMS Update data Online reporting Static reporting